why are crocs being discontinued

Over the past few years, I’ve seen countless people sporting a very particular type of shoe. You know the ones I’m talking about. The iconic clogs made by the footwear company Crocs. But as of late, there’s been a lot of buzz surrounding the discontinuation of these shoes. So, why are Crocs being discontinued? It’s no secret that the brand has had its fair share of haters, but it turns out that there’s more to the story than meets the eye.

After gaining popularity in the early 2000s, Crocs became a symbol of lazy, laid-back style. Many people appreciated the comfortable, easy-to-wear design, but just as many people found it to be unattractive and even downright ugly. For years, the brand has faced ridicule and criticism for its unique aesthetic. But despite the backlash, the shoes remained popular with a loyal fanbase. So, it came as a shock to many of these fans when the news broke that Crocs would be discontinuing their signature clogs.

So, what’s the reason behind the decision to cease production of the beloved Crocs clogs? Well, according to multiple reports, the brand is pivoting towards a more fashion-forward direction in an effort to attract a younger audience. This means that the company is looking to create more trendy, stylish footwear options. While this shift in focus may be exciting for some, it leaves many wondering – what will become of our beloved Crocs? Will this be the end of an era, or will the brand find a way to reinvent itself while still staying true to its roots? Time will tell.

Reasons for discontinuing Crocs

Despite their popularity, there are several key reasons why Crocs are being discontinued. From changing consumer preferences to financial struggles, here are the main factors contributing to the end of an era for this iconic shoe:

  • Decreasing Demand: Crocs witnessed declining consumer interest in their shoes, which hurt sales and caused a drop in profits. As a result, the company decided to focus on closing underperforming stores and shifting away from less profitable product lines.
  • Competition: The shoe market is fiercely competitive, with big-name brands like Nike and Adidas capturing a large share of the market. Crocs struggled to stay ahead of the curve in a rapidly changing retail landscape, leading to decreased sales and outdated product offerings.
  • Changing Consumer Preferences: Footwear trends are constantly evolving, and Crocs struggled to keep up. As consumers began to prioritize style over comfort, the functional yet unfashionable design of Crocs started to become less appealing. The brand attempted to rebrand and expand their product offerings, but it was not enough to keep up with the times.

Declining Sales of Crocs

The once-popular footwear Crocs have been experiencing significant declines in sales in recent years. The brand that found success in its unique clogs has been grappling with declining sales that have left the company with no other option but to discontinue several of its products.

One of the primary reasons for the decline in sales is the changing fashion trends. Crocs are no longer considered trendy and fashionable, and they fail to fit into the current fashion landscape. Millennials and younger generations are no longer interested in wearing Crocs, and they prefer more contemporary and trendy options.

  • The company relied on a narrow range of products that did not cater to the changing fashion and style trends.
  • The footwear was made to target the older generation, and it failed to market to the younger audience that had more potential for growth.
  • The brand lost its appeal, and it was no longer a cool thing to wear Crocs.

The struggle to keep up with the changing consumer preferences has had a severe impact on the sales figures for Crocs. The company has recorded consistent declines in sales over the past few years, with the most significant drop being reported in 2018. The company’s net income has plummeted, with a 44% decrease in 2018 compared to the previous year.

Year Net Income
2016 $164 Million
2017 $41 Million
2018 $18 Million

The sharp decline in sales and revenues left the company with limited options, and the brand was forced to discontinue several of its products. The company had to lay off employees, close stores, and shut down its factories in an attempt to remain profitable.

Despite these challenges, Crocs has attempted to strengthen its brand by partnering with designers and celebrities to create lines that appeal to younger audiences. But for the most part, the damage has been done, and the once-iconic brand is now struggling to stay afloat in the modern world of fashion.

Alternative options for Crocs

While the discontinuation of Crocs might leave some of us disappointed, there are various alternative options available in the market to fill that void in our hearts. Here are a few notable alternatives:

  • Allbirds: This brand is known for producing comfortable and stylish footwear, and their Tree Dasher or Wool Runners make for great alternatives to Crocs.
  • Birkenstock: For those who are looking for more support and stability for their feet, Birkenstock sandals are a great option. They are made from high-quality materials and can last for years with proper care.
  • Native Shoes: If you loved the lightweight and breathable nature of Crocs, then Native Shoes might be the perfect alternative. Their shoes are made from eco-friendly materials and come in various fun and stylish designs.

If you are still in search of your perfect alternative to Crocs, you can consider exploring more options from brands such as Teva, Keen, and Vans.

For those of us who are still attached to the unique and quirky style of Crocs, we can look into buying Crocs from second-hand stores or reselling apps to keep the dream alive.

Crocs Alternatives Comparison Chart

Brand Material Comfort Level Style Options Price Range
Allbirds Tree fiber or merino wool High Few but unique designs $95-$125
Birkenstock Birko-Flor or leather High Classic and modern designs $100-$200
Native Shoes Eco-friendly materials Medium Fun and colorful designs $40-$70

It is important to note that the comfort and style of footwear can vary based on individual preferences, foot shape and size, and the types of activities they will be used for. It is always recommended to try on shoes before purchasing for the best fit and comfort experience.

History of Crocs

Crocs is a brand of foam clogs that gained immense popularity in the early 2000s. The company was founded in 2002 by three friends, Scott Seamans, George Boedecker, and Lyndon “Duke” Hanson.

  • The original design of the Crocs clog was created as a boating shoe with slip-resistant soles, waterproof material, and breathable vents.
  • The first Crocs shoe was called “The Beach”, and it was quickly embraced by boaters, lifeguards, and other water enthusiasts.
  • Soon, the clogs gained a reputation for being comfortable, durable, and easy to clean. They also started appearing in other industries, including healthcare, food service, and retail.

By 2006, Crocs was a household name, with over 100 million pairs sold worldwide. The company went public that same year, and by 2007, the stock had soared to over $70 per share.

However, as the years went on, the popularity of Crocs began to wane. The brand started to face criticism for its unattractive appearance, and sales began to decline. In recent years, Crocs has focused on collaborations with celebrities and designers to try to revive its image.

Year Milestone
2002 Crocs is founded
2004 First US patent granted
2006 Crocs goes public
2008 Crocs reaches peak revenue of $847 million
2018 Crocs announces it is closing its remaining manufacturing facilities

Despite the recent decline in popularity, Crocs will always hold a place in fashion history as a trend that took the world by storm and forever changed the footwear industry.

Consumer reviews and reactions towards Crocs

Crocs have been a hot topic of debate among fashion enthusiasts for years. While some people swear by them and consider them to be a go-to footwear option for comfort, others cannot stand the sight of them and have been known to refer to them as an eyesore.

But what do consumers really think of Crocs? Here are some reactions and reviews from various sources:

  • “I love Crocs! They are so comfortable and easy to wear. Plus, they come in a variety of styles and colors that can match any outfit.” – Susan, 32, Chicago
  • “Crocs are the ugliest shoes I have ever seen. I wouldn’t be caught dead wearing them.” – Mike, 45, New York City
  • “I used to be a Crocs hater, but then I tried them on and I understand now. They are incredibly comfortable and great for outdoor activities.” – Rachel, 25, Los Angeles

As with any product, there are bound to be differing opinions. However, these reviews and reactions give insight into how some individuals feel about Crocs.

The Evolution of Crocs Design

The crocs brand has gone through various design changes over the years, from the classic clog style to sandals and boots. Here’s a brief overview of the evolution of crocs design:

  • Classic Clog: The classic clog is what made Crocs famous. Initially developed as a boating shoe, the design features a round toe, ventilation holes along the sides, and a strap around the heel. The classic Crocs clog has remained relatively unchanged since its initial release, although new colors and style variations have been introduced.
  • Sandal: Crocs sandals feature the same comfortable footbed as the classic clog but with a much more open design. The Crocs Keeley sandal, for example, is made from a patented foam resin material that is extremely lightweight, durable, and easy to clean. Sandals like these provide a much more summery look than the clogs and are perfect for those hot summer days when your feet need a bit of breathing room.
  • Boots: Crocs are known for their summery designs, but they have also expanded into winter footwear. Crocs boots use the same foam resin material as their sandals and clogs but with a cozy fleece lining to keep your feet warm in colder climates. The boots also feature a rugged sole and waterproof construction, making them perfect for snowy days.
  • Flats: Crocs flats are a more stylish alternative to the clog. The Crocs Carrie is a popular design that looks great with jeans or a dress. They feature Crocs’ signature comfort technology, plus a foam footbed for added cushioning. If you’re looking for a comfortable, fashionable shoe for work or play, Crocs flats are a great option.
  • Ballerina Flats: Crocs ballerina flats are another fashion-forward option that doesn’t sacrifice comfort. They feature a rounded toe, slip-on design, and classic Crocs comfort technology. The ballerina flats come in a range of colors and are perfect for travel, work or play.
  • Slide Sandals: Crocs slide sandals are perfect for those who prefer a more minimalist design. They feature a simple strap that fits around the top of the foot and a comfortable foam footbed. They’re perfect for wearing to the beach or pool or for running errands around town.

As you can see, Crocs have come a long way since their initial release as a boating shoe. Today, they offer a range of stylish, comfortable footwear options for all seasons and occasions. Whether you’re lounging at home or adventuring outdoors, there’s a Crocs shoe that will fit your needs.

The impact of social media on Crocs perception

The power of social media cannot be underestimated. In today’s world, social media platforms such as Facebook, Twitter, and Instagram have revolutionized the way people communicate, share information, and express their opinions about products or brands.

Crocs, the famous foam clog shoe company, has witnessed both the positive and negative impacts of social media on its brand perception. Here are some ways in which social media has affected the brand:

  • Social media promotion: Crocs has gained millions of followers on various social media platforms, thanks to its social media campaigns that feature colorful images of its products. By leveraging influencers, Crocs has managed to spread its message to millions of people who may not have been otherwise interested in the brand.
  • Negative reviews and memes: While social media can be a powerful tool for brands, it can also turn against them. Crocs have been the subject of countless memes and negative reviews on social media, with people openly mocking the shoes for their style and appearance. This has had a significant impact on the brand, with some users shunning them altogether.
  • Real customer reviews: Social media has also enabled customers to share their real experiences with the brand. Some customers have left positive reviews about the shoes’ comfort and durability, while others have criticized their appearance. Genuine comments about the brand can affect the way potential customers perceive Crocs, and social media provides a platform for brand feedback.

Overall, social media has played a vital role in shaping Crocs’ brand perception. While it has brought the brand to the attention of millions of people, it has also been responsible for the negative perception of the brand, with many people mocking the shoes extensively. As such, Crocs has had to adapt its marketing techniques to maintain a favorable brand image and compete with other shoe brands in the market.

Below is a table showing Crocs’ social media presence, highlighting its followers on various platforms:

Social Media Platforms Number of followers
Facebook 8 million
Twitter 1 million
Instagram 2 million

Looking at these numbers, it’s clear that Crocs’ brand has made a significant impact on social media platforms. However, it’s worth noting that these figures don’t always represent a positive perception of the brand. As such, Crocs will need to continue to adapt its marketing strategies to ensure that it remains a competitive brand that resonates with consumers.

FAQs about Why Are Crocs Being Discontinued

1. Is it true that all Crocs shoes are being discontinued?

No, it’s not true. Only certain styles and colors are being discontinued. The classic styles will still be available.

2. Why are Crocs being discontinued?

Crocs Inc. is discontinuing some of their styles due to the company’s efforts to streamline their product line and focus on core products.

3. When will the Crocs be discontinued?

The discontinuation process has already started. Some styles have already been discontinued, while others will be phased out over the coming months.

4. Can I still buy the discontinued Crocs online?

It depends on the availability of stock. Once the stock runs out, the product will be discontinued.

5. Will the discontinuation affect the price of Crocs?

It’s possible. As the discontinued styles become rarer, the price may increase.

6. What styles of Crocs are being discontinued?

Crocs Inc. has not released an official list of the styles that are being discontinued. However, certain colors and patterns of classic Crocs are already out of stock.

7. Will Crocs release new products to replace the discontinued styles?

Crocs Inc. has not made any announcements about releasing new products to replace the discontinued styles.

Closing Title: Why Are Crocs Being Discontinued?

We hope this article has answered your questions about why Crocs are being discontinued. Remember, the classic styles will still be available if you’re a fan of this iconic brand. Don’t hesitate to check out their website for updates on new products and new styles. Thank you for reading, and we hope to see you again soon!