Are you familiar with Levolor? It’s a top-tier brand that specializes in window treatments like shades and blinds. It’s been around for nearly a century, and if you’re reading this article, chances are you have a Levolor window treatment in your home. But have you ever wondered who owns this brand? Well, today’s your lucky day because we’re going to delve into the topic.
First, let’s give you a bit of context. In 1914, Levolor was founded by I.C. Levolor as a small upholstery shop in Hoboken, New Jersey. It eventually evolved into a company that focused on window treatments. By 1993, Levolor had become a household name in the US, and five years later, Newell Brands acquired the company. So, who owns Levolor today? Newell Brands is still the proud owner of this iconic brand and continues to uphold the strong reputation that Levolor has built over the years.
Now that we’ve established who owns Levolor, let’s explore what this means for you as a consumer. You can rest assured that Levolor products are backed by a reputable company that values quality, innovation, and customer satisfaction. Whether you need window treatments for privacy, light control, or style, Levolor has you covered. So, sit back, relax, and enjoy the window treatments that Levolor and Newell Brands have to offer.
History of Levolor ownership
Levolor is a household name in the window treatment industry. The company has been around for more than 100 years, and its innovative products and superior quality have made it a popular choice for homeowners and interior designers alike. Over the years, Levolor has undergone several changes in ownership, making it a fascinating case study in the evolution of a business.
Here is a brief timeline of the major ownership changes that have occurred throughout the history of Levolor:
- In 1914, Levolor was founded by Henry J. Gaisman and Eugene S. Brown. The company was initially called Gaisman-Paxton Company and manufactured venetian blinds.
- In 1933, the company was sold to the Clinton Wire Cloth Manufacturing Company.
- In 1945, the company was sold to the Durham Hosiery Mills, which changed its name to Levolor Home Fashions Company.
- In 1960, the company was sold to Springs Industries.
- In 1993, the company was sold to Newell Rubbermaid.
- In 2016, Newell Rubbermaid spun off its window-covering businesses, including Levolor, into a new independent company called Draper Inc.
Throughout these ownership changes, Levolor has managed to maintain its commitment to quality and innovation. The company has introduced several groundbreaking products over the years, including the first cordless blinds in 2000 and the first smart blinds in 2017.
Acquisition of Levolor by Newell Brands
Levolor, a well-known manufacturer of blinds, shades, and drapery hardware, was acquired by Newell Brands in 2016, as a part of Newell’s larger strategy of expanding its home decor and organization segment. Before the acquisition, Levolor was a subsidiary of the Canadian-based company, SWK Holdings Corporation.
- The acquisition of Levolor was valued at approximately $270 million, according to a statement by Newell Brands.
- The move allowed Newell Brands to add Levolor’s capabilities in custom-made blinds and shades to its existing portfolio of home decor brands, which include Paper Mate, Sharpie, and Rubbermaid.
- With the acquisition, Newell Brands also gained access to Levolor’s retail partnerships, which included Home Depot, Lowe’s, and independent window treatment retailers.
According to Michael Polk, CEO of Newell Brands at the time of the acquisition, “We see significant opportunities for growth and margin expansion from the combination of Levolor with our current home solutions businesses.”
The acquisition of Levolor by Newell Brands was a strategic move that allowed the company to expand its reach in the home decor segment and leverage Levolor’s capabilities in custom-made window treatments. With its significant market share and strong customer relationships, Levolor has been a valuable addition to Newell’s portfolio of household brands.
| Acquisition value | Approximately $270 million |
|---|---|
| Previous owner | SWK Holdings Corporation |
| Acquiring company | Newell Brands |
| Main benefits | Expansion of home decor segment and acquisition of Levolor’s capabilities in custom-made blinds and shades, access to Levolor’s retail partnerships |
Overall, the acquisition has been a successful move for Newell Brands in terms of expanding its presence in the home decor market and driving revenue growth.
Levolor Brand Products
Levolor is a well-known brand in the window treatments industry that has been providing high-quality shades, blinds, and shutters for over 100 years. The Levolor brand is known for its innovative design, attention to detail, and wide range of products that cater to different customer needs.
- Blinds: Levolor offers a variety of blind styles, including wood, faux wood, and aluminum blinds, all available in a range of colors and finishes. The company also offers motorized blinds, which can be controlled with a remote or through a smart home system.
- Shades: Levolor shades come in a variety of styles, including roller, cellular, Roman, and natural shades. Each style offers a different level of light control and privacy and is available in a range of fabrics.
- Shutters: Levolor shutters are available in wood and faux wood, with different louver sizes and finishes. Shutters are a popular choice for homeowners looking to add a touch of elegance and sophistication to their homes.
Levolor’s Ownership
Levolor is currently owned by the global furnishings company, Hunter Douglas. Hunter Douglas acquired Levolor in 1993 and has continued to grow and expand the brand’s product line. Hunter Douglas is known for its high-quality window treatments, and Levolor’s acquisition has only strengthened the company’s position as a leader in the industry.
Levolor’s Vision
Levolor’s vision is to provide its customers with high-quality window treatments that are both stylish and functional. The company is committed to innovation and design, constantly searching for new ways to improve its products and stay ahead of the competition. Levolor’s goal is to help its customers transform their homes by adding a touch of style and elegance to their windows.
Levolor’s Environmental Sustainability
Levolor is committed to environmental sustainability and is constantly looking for ways to reduce its impact on the environment. The company uses eco-friendly materials in its products and has implemented several sustainability practices in its manufacturing process. Levolor is also a member of the Window Covering Manufacturers Association, which promotes sustainable practices in the industry.
| Product | Sustainable Materials Used | Eco-Friendly Features |
|---|---|---|
| Wood Blinds and Shutters | FSC-certified wood | Low VOC finishes |
| Cellular Shades | Recyclable fabrics | Energy-efficient design |
| Aluminum Blinds | Recycled aluminum | Energy-efficient design |
Levolor’s commitment to sustainable practices and eco-friendly materials is just one aspect of the company’s dedication to providing its customers with high-quality products that are both aesthetically pleasing and environmentally responsible.
Comparison of Levolor to other window treatment brands
Levolor is a leading brand in the window treatment industry, offering a range of products including blinds, shades, and verticals. In this article, we will compare Levolor to other notable window treatment brands and highlight why Levolor stands out in the market.
- Hunter Douglas: Hunter Douglas is another popular brand in the window treatment industry that offers a range of products similar to Levolor. One major difference is that Hunter Douglas is more expensive than Levolor. However, Hunter Douglas products have some distinctive features such as Powerview Motorization, which allows you to control your window treatments with voice commands, app, or remote control.
- Bali: Bali is a part of the Springs Window Fashions family and is known for providing affordable yet quality window treatments. The company offers a wider range of products compared to Levolor, including shutters and drapes. However, the quality and durability of Levolor’s products are much better than Bali. The material Levolor uses is of better quality, making the product last longer.
- Graber: Graber is another brand that competes with Levolor in terms of quality and pricing. However, Graber does not offer many customization options as Levolor does. Levolor is known for offering a variety of colors, fabrics, and textures allowing the customer to create a personalized product that matches their style and taste.
Levolor stands out in the market due to its innovative features, customization options, quality, and competitive pricing. Levolor’s “Smart Release” mechanism is something that many other brands do not offer in which the window treatment can be easily removed and cleaned without the need for tools or any professional help. The variety of colors, materials, and textures that Levolor offers is unparalleled. Additionally, Levolor provides a limited lifetime warranty for their products, which is a testament to the quality of their products.
| Brand | Unique Features | Price Range | Customization Options | Quality |
|---|---|---|---|---|
| Levolor | Smart Release, Motorization, and Limited Lifetime Warranty | $$ | Wide range of colors, materials and textures | High quality |
| Hunter Douglas | Powerview Motorization | $$$ | Wide range of fabric options | High quality |
| Bali | Affordable quality | $ | Wide variety of products | Good quality |
| Graber | Simple and Elegant Designs | $$ | Limited Customization | High quality |
When it comes to choosing the right window treatment brand for your home, it is always best to consider your budget, customizations options, unique features, and the quality of the product. Levolor offers the perfect balance between those factors, making it the go-to choice for many homeowners.
Customer satisfaction with Levolor products
Levolor, one of the leading manufacturers of custom window blinds and shades in North America, takes pride in delivering high-quality products that satisfy their customers. Let’s take a closer look at customer satisfaction with Levolor products.
- Easy Installation: Levolor’s products are known for their user-friendly installation process. Customers appreciate that they can easily install their blinds or shades themselves, without having to hire a professional.
- Product Durability: Levolor’s products are made from high-quality materials that are built to last. Based on customer reviews, the durability of their products is one of their biggest selling points.
- Design Options: Levolor offers a wide range of design options to meet their customers’ needs. From bold patterns to subtle shades, customers have a variety of choices when it comes to customizing their window treatments.
Levolor also offers a limited lifetime warranty on their products, which provides customers with an extra layer of assurance.
According to a recent study, Levolor has a customer satisfaction rating of 4.5 out of 5. This high rating is a testament to the quality of their products and their commitment to customer service.
| Customer Satisfaction Rating | 4.5 out of 5 |
|---|---|
| Number of Positive Reviews | 2,500+ |
| Number of Negative Reviews | Less than 1% |
In conclusion, Levolor’s commitment to providing high-quality products and excellent customer service has earned them a reputation as one of the most trusted brands in the window treatment industry. With a high level of customer satisfaction and a range of design options, it’s clear that Levolor is dedicated to meeting their customers’ needs.
Sustainability efforts of Levolor and its ownership
Levolor, a leading manufacturer of custom window blinds and shades, is committed to sustainability efforts, both in its operations and products. The company takes ownership of its responsibilities to have a positive impact on the environment and society.
Levolor has invested in sustainable manufacturing practices to reduce waste and energy use in its facilities. It has also implemented a recycling program for blinds and shades that reaches more than 35 states in the US. Additionally, Levolor sources materials from suppliers who meet sustainable standards and regulations.
The company’s products are designed to contribute to a healthier environment as well. Levolor offers shades that are energy-efficient, solar-reflective, and block harmful UV rays. It also offers shades made from natural materials like bamboo and grass weaves, which are eco-friendly alternatives to synthetic materials.
Levolor ownership
- Levolor is a subsidiary of Newell Brands, a global consumer goods company headquartered in New Jersey, USA.
- Newell Brands operates a diversified portfolio of brands, including Rubbermaid, Sharpie, Coleman, and others.
- Levolor was acquired by Newell Brands in 1993 and has since then remained under its ownership.
Corporate Social Responsibility (CSR)
Sustainability efforts are a key component of Levolor’s corporate social responsibility (CSR). The company aims to create a positive impact on the environment and society while achieving its business goals. Levolor’s CSR initiatives include responsible sourcing, energy conservation, waste reduction, and community outreach programs.
Levolor’s CSR approach aligns with that of its parent company, Newell Brands. The company has established a strong commitment to CSR, incorporating sustainability and social responsibility principles in its operations and products.
Levolor and Energy Star Certification
Levolor’s energy-efficient shades have gained recognition through their Energy Star certification. The Energy Star Program is a voluntary program run by the US Environmental Protection Agency (EPA) that promotes energy efficiency and energy conservation. Levolor’s shades meet rigorous energy efficiency guidelines set by the program.
| Product Type | Energy Star Certified Models |
|---|---|
| Cellular Shades | Day/Night Cellular Shades, Accordia Light Filtering Cellular Shades |
| Roller Shades | Solar Roller Shades, Accordia Light Filtering Roller Shades |
Levolor’s Energy Star certified shades help homeowners save on energy costs while reducing greenhouse gas emissions. They are available in a range of styles, fabrics, and colors to fit any home decor and personal preferences.
In conclusion, Levolor’s sustainability efforts are commendable, and its ownership by Newell Brands has not compromised these efforts. The company’s CSR initiatives, Energy Star certification, and eco-friendly products demonstrate its commitment to sustainable practices and social responsibility.
Future plans for Levolor under Newell Brands’ ownership
Since Newell Brands’ acquisition of Levolor in 2016, there have been a number of changes and future plans for the brand. Let’s take a closer look:
- Expansion of product lines: Newell Brands plans to expand Levolor’s product lines beyond window treatments to offer a wider range of home decor and hardware.
- Increased focus on e-commerce: With the rise of online shopping, Levolor plans to increase its focus on e-commerce sales and improve its digital presence.
- Improvements in sustainability: Newell Brands is committed to sustainability and plans to implement more environmentally-friendly practices in Levolor’s production and manufacturing processes.
In addition to these plans, Levolor has already made some changes under Newell Brands’ ownership. The brand has launched new cordless and motorized window treatment options and has improved its design process with 3D modeling technology.
Looking ahead, Levolor is poised for further growth and innovation under Newell Brands’ leadership.
Levolor under Newell Brands’ ownership: What the numbers say
According to Newell Brands’ 2019 financial report, Levolor contributed approximately $58 million in net sales to the company. While this is just a small portion of Newell Brands’ overall revenue, the report mentions Levolor as a “leader in the window blinds and shades market” with a “strong brand and customer base.”
| Year | Net sales ($ millions) | Operating income ($ millions) | Adjusted EBITDA ($ millions) |
|---|---|---|---|
| 2018 | 54.8 | 8.3 | 11.2 |
| 2019 | 58.4 | 9.6 | 13.5 |
These numbers show a slight increase in net sales for Levolor under Newell Brands’ ownership, as well as increases in operating income and adjusted EBITDA. It’s clear that Newell Brands sees potential in Levolor and is investing in the brand’s growth and success.
Who Owns Levolor: 7 FAQs
Q: Who owns Levolor?
A: Levolor is owned by Newell Brands, a leading global consumer goods company.
Q: When did Newell Brands acquire Levolor?
A: Newell Brands acquired Levolor in 1993 as part of its merger with the interior furnishings company, the Beatrice Companies.
Q: Does Newell Brands only own Levolor?
A: No, Newell Brands owns a portfolio of well-known brands, including Rubbermaid, Sharpie, Paper Mate, and Coleman.
Q: Is Levolor a separate entity under Newell Brands?
A: Yes, Levolor operates as a separate entity within Newell Brands and specializes in window treatments, including blinds, shades, and drapes.
Q: Can I find Levolor products in home improvement stores?
A: Yes, Levolor products are available in home improvement stores such as Lowe’s and Home Depot, as well as on their own website.
Q: Does Levolor have any eco-friendly products?
A: Yes, Levolor offers a variety of eco-friendly products, including bamboo shades and cellular shades made from recycled materials.
Q: Where is Levolor based?
A: Levolor is based in Atlanta, Georgia, and has been in business for over 100 years.
Closing Thoughts
Thank you for reading this article on who owns Levolor. Newell Brands has been the proud owner of Levolor for almost 30 years, and Levolor continues to be a respected brand in the world of window treatments. Whether you’re shopping for blinds, drapes, or shades, you can find a range of high-quality Levolor products in home improvement stores or on their website. Thanks again for reading, and be sure to come back for more useful articles in the future.