Whenever people talk about their favorite candies from the ’80s and ’90s, there’s always one that comes up: Bonkers candy. This fruity-flavored chewy candy was a hit with kids and adults alike, gracing the shelves of supermarkets and convenience stores all across the country. But as many of us know, all good things must come to an end. So when was Bonkers candy discontinued? It’s a question that’s been asked countless times over the years, and one that’s often met with a sigh of nostalgia or a smirk of amusement.
Even though Bonkers candy only had a brief run, its impact was significant. The candy debuted in 1985, and it wasn’t long before it became a staple of American snack aisles. From the tangy grape flavor to the juicy orange taste, it was hard to resist the chewy brick-shaped candy that packed so much flavor into such a small package. Of course, no one knew at the time that Bonkers candy would disappear just a few short years later, leaving a hole in the hearts and stomachs of its fans.
So why was Bonkers candy discontinued? It’s a question that’s plagued candy enthusiasts for years, and one that seems to have multiple conflicting answers. Some say it was because the candy was too expensive to manufacture, while others say it was because it didn’t sell well enough. Regardless of the reason, one thing is certain: Bonkers candy will always be a fond memory for those who were lucky enough to try it.
History of Bonkers Candy
Bonkers candy was once a popular treat in the United States during the 1980s and early 1990s. This famous candy product was famous for its soft and chewy texture and juicy fruit flavors. Bonkers candy was first introduced by Nabisco in 1985 and was marketed as a “fruit candy with a real fruit juice center”. It was an instant hit among candy lovers due to its unique taste and texture.
The packaging of Bonkers candy was distinct from other candies available in the market at that time. Each pack contained eight individually wrapped candies, and the slogan on the packaging read, “Bonk yourself out with Bonkers!”. The brand also promoted the fruit flavors of this candy, which included grape, orange, strawberry, watermelon, and chocolate.
- Bonkers candy was produced in a wide range of fruit flavors that made it a popular choice among candy enthusiasts.
- The candy was packaged in a unique way, with each packet containing eight individually wrapped candies.
- The slogan on the packaging of Bonkers candy read, “Bonk yourself out with Bonkers!”.
However, despite its popularity, Bonkers candy was eventually discontinued. In 1991, Warner-Lambert purchased the brand and made significant changes to the product. The redesign of the candy included a firmer texture, no fruit juice center, and a reduced number of flavors. The alterations made to the candy recipe were not well-received by consumers, which led to a decline in sales. As a result, Bonkers candy was eventually discontinued in the mid-1990s.
The rise and fall of Bonkers candy is an interesting story and has become a part of candy lore. The unique taste and texture of this candy will always be remembered by those who enjoyed it during its brief reign as a favorite American treat.
Distinguishing Features of Bonkers Candy
When it comes to candy, many of us have our go-to favorites. Some of us love sugary treats while others prefer a more sour punch. Whatever your preference may be, there was a candy in the 1980s that stood out from the rest – Bonkers! Unfortunately, this unique candy was discontinued in the early 90s, much to the dismay of its avid fans. In this article, we’ll explore the distinguishing features of Bonkers Candy, what made it so unique, and the reasons behind its discontinuation.
- The Chew: Bonkers was a fruit candy with a unique chewiness that set it apart from other gummy candies. It had a soft and smooth exterior, but as you chewed, it would give a burst of fruit flavor in the center, much like a fruity explosion in your mouth!
- The Flavors: One of the most distinguishing features of Bonkers was its incredible flavor range. The candy came in a variety of fruit flavors such as grape, orange, strawberry, and watermelon. Each flavor was individually wrapped in colorful packaging, making it easy to grab a pack or two on-the-go.
- The Packaging: Speaking of packaging, Bonkers candy was well-known for its bright and colorful wrapping, which made it impossible to ignore on the candy aisle. The packaging featured bold fonts, colorful fruit graphics, and the iconic tagline, “bonk your taste buds!”
Overall, Bonkers candy was unique in its flavor, texture, and packaging. Unfortunately, despite its popularity, the candy was discontinued in 1993 by Nabisco, much to the disappointment of its loyal fans. The reasons for discontinuation remain unknown, and many people still wonder why such a beloved candy was taken off the market. Despite its demise, Bonkers candy remains in the hearts and memories of its fans, who continue to reminisce about the chewy, fruity, and explosive candy of their childhood.
If you’re lucky enough to find any remaining packs of Bonkers candy, be sure to savor the delicious flavors and chewiness that made it so unique.
| Features | Description |
|---|---|
| The Chew | Bonkers had a unique chewiness that gave a burst of fruit flavor in the center. |
| The Flavors | Bonkers had a variety of fruit flavors such as grape, orange, strawberry, and watermelon in colorful packaging. |
| The Packaging | The brightly colored packaging was designed to catch the eye on the candy aisle and featured bold fonts, colorful fruit graphics, and the iconic tagline, “bonk your taste buds!” |
Bonkers candy may no longer be available, but its distinctive flavors, chew, and packaging still hold a special place in the hearts of candy lovers who grew up enjoying this unique treat.
Reasons for Discontinuation of Bonkers Candy
Bonkers Candy was a beloved candy among its fans, but unfortunately, it was discontinued in 1989. The reasons for this are varied, but here are some of the most common explanations:
- Poor sales: One of the main reasons Bonkers Candy was discontinued was due to poor sales. Despite being a popular candy in the 1980s, demand for Bonkers Candy began to decrease, and in the end, it wasn’t profitable enough to keep producing.
- High cost of production: The production of Bonkers Candy was expensive due to the use of real fruit juice and other high-quality ingredients. This made it difficult to keep the candy affordable for consumers without sacrificing quality.
- Trademark infringement lawsuits: Another factor that contributed to the discontinuation of Bonkers Candy was the trademark infringement lawsuits that the company faced. The candy was often compared to Starburst, and the lawsuits made it difficult for the company to continue producing Bonkers.
All of these reasons combined made it difficult for Bonkers Candy to continue to be produced. While it remains a nostalgic favorite among those who remember it, its discontinuation has only added to its legendary status.
Other Discontinued Candies from the 80s and 90s
The 80s and 90s gave birth to some of the most iconic and beloved candies we grew up with, but unfortunately, not all of them managed to stand the test of time. Here are some of the other discontinued candies from the 80s and 90s.
- Regal Crown Sour Cherry: This hard candy had a delicious sour cherry flavor that was perfect for those who love all things sour. Unfortunately, it was discontinued in the early 90s.
- Push Pops: Who could forget the fun of licking and pushing up the candy stick of a Push Pop? Sadly, these popular candies were discontinued in 2015.
- Marathon: Marathon was a braided caramel bar that was first introduced in the 70s, but became popular in the 80s and 90s. Despite its popularity, the candy was discontinued in the late 90s.
While these candies may have disappeared from the shelves, the memories of enjoying them with friends and family remain. Some candy companies have even brought back discontinued candies due to popular demand, so there’s always hope for a comeback!
But why do some candies become discontinued in the first place? There are various reasons, including changing consumer tastes, poor sales, and the rise of healthier eating habits. Candy companies are constantly looking for new ways to innovate and excite consumers with new products, and unfortunately, some classics simply get left behind.
| Candy Name | Discontinued Date | Reason for Discontinuation |
|---|---|---|
| Bonkers | Early 2000s | Low Sales |
| Crystal Pepsi | 1993 | Poor Sales |
| Zima | 2008 | Poor Sales |
While it’s always sad to see a childhood favorite candy become extinct, it’s important to remember that the world of candy is constantly evolving. Who knows, your next favorite candy may be just around the corner!
Popular Candies That Have Stood the Test of Time
Candies have been around for centuries, and as the times change, so do the flavors and types available. However, some candies have managed to withstand the test of time and are still popular today. Here are five of the top candies that have stood the test of time:
- Reese’s Peanut Butter Cups: These tasty treats were created in 1928 by Harry Burnett Reese, a former dairy farmer and shipping foreman, and have been a favorite ever since. The classic combination of peanut butter and chocolate is adored by millions of people worldwide.
- M&Ms: These colorful candies were first made in 1941 and are the brainchild of Forrest Mars Sr. and Bruce Murrie. M&Ms come in a variety of flavors and colors and have stood the test of time, remaining a favorite candy for both children and adults.
- Tootsie Rolls: This chewy treat was invented in 1896 by Leo Hirshfield and has been popular ever since. Even though Tootsie Rolls have been around for over a century, they remain a favorite candy, appealing to a wide range of people and ages.
- Skittles: This colorful treat was created in 1974 and has been a favorite ever since. Skittles come in a range of flavors and colors, making them a popular pick for people who enjoy a taste of the rainbow.
- Jolly Ranchers: These hard candies were first made in 1949 and were originally sold in convenience stores. Today, Jolly Ranchers are available in a variety of flavors and are a staple in candy dishes and trick-or-treat bags around the world.
When Was Bonkers Candy Discontinued?
Bonkers was a fruit-flavored chewy candy that was introduced in the 1980s and was made by Nabisco. Bonkers was known for its colorful packaging and signature slogan, “Bonk your taste buds!”
As popular as Bonkers was, the candy was eventually discontinued in the early 2000s. The reasons for its discontinuation are unclear, but it is believed that competition from other similarly flavored candies, such as Starburst and Skittles, may have played a role.
| Year Introduced | Candy Name | Candy Manufacturer |
|---|---|---|
| 1928 | Reese’s Peanut Butter Cups | The Hershey Company |
| 1941 | M&Ms | Mars, Inc. |
| 1896 | Tootsie Rolls | Tootsie Roll Industries, Inc. |
| 1974 | Skittles | Mars, Inc. |
| 1949 | Jolly Ranchers | Hershey Company |
Although Bonkers may be gone, there are still plenty of fruit-flavored chewy candies available today. Starburst and Skittles are popular options, as are Hi-Chew and DOTS. Candy lovers are sure to find something to satisfy their sweet tooth, no matter what type of candy they enjoy.
Nostalgia Marketing in the Candy Industry
Nostalgia marketing in the candy industry is a powerful tool used by companies to connect with their audience and bring back fond memories of their childhood. Candy companies often rely on nostalgia to create emotional connections with their target audience and increase sales. One of the most beloved candies of all time is the Bonkers candy. However, the candy has been discontinued, leaving fans wondering why such a beloved candy was removed from the market.
- The Power of Nostalgia: Nostalgia marketing is all about evoking strong positive emotions in the audience. By tapping into the past, companies can develop a strong emotional connection with their target audience. They remind people of their childhood memories, which serves as a positive association with their brand.
- The Rise and Fall of Bonkers Candy: The famous Bonkers candy was a chewy fruit candy that was introduced in the 1980s. It had a juicy center which burst with flavor when chewed. The candy was a massive success and became a staple for people worldwide. Unfortunately, the company that made Bonkers, Nabisco, was sold to Kraft, and the candy was discontinued in 2006.
- The Future of Nostalgia Marketing: Despite the ending of Bonkers, it doesn’t mean that nostalgia marketing is over. Many candy companies like Coca-Cola and Hershey are still using nostalgia in their marketing campaigns. They have brought back their old logos, packaging, and even discontinued products like Coca-Cola’s Surge soda. And they have noted significant sales boost from the reintroduction of such products.
Overall, nostalgia marketing is a powerful tool that candy companies have used to connect with their audiences. Even though Bonkers candy has been discontinued for over a decade, we can still see its impact today. The emotional connection that Bonkers established with its audience helped make it one of the best-loved candies of all time and a great example of nostalgia marketing done right.
| Advantages of Using Nostalgia Marketing in the Candy Industry | Disadvantages of Using Nostalgia Marketing in the Candy Industry |
|---|---|
| • Creates emotional connections with the audience • Increases brand loyalty • Positive association with the brand • Positive buying behaviors |
• Relies on the audience having a positive memory of the product • Can be risky if not done properly • Can alienate younger customers |
These are some of the advantages and disadvantages of using nostalgia marketing in the candy industry. Even though there are risks associated with such kind of marketing, nostalgia remains a powerful marketing tool that companies continue to use today.
Attempts to Bring Back Discontinued Candies
For candy lovers who grew up in the ’80s and ’90s, the announcement of Bonkers’ discontinuation was a shock. However, since its discontinuation, many people have attempted to bring the beloved candy back.
- Change.org Petitions – Several petitions have been created on the website Change.org to bring Bonkers back into production. One successful petition, “Bring back Bonkers Fruit Chews,” gained over 2,500 signatures.
- Social Media Campaigns – Fans of the candy have taken to social media platforms like Facebook and Twitter to express their desire for the candy’s return. Some have even created specific groups dedicated to sharing memories and calling for the return of Bonkers.
- Crowdfunding – In 2015, a crowdfunding campaign was launched on Kickstarter to bring back Bonkers. Unfortunately, it did not reach its funding goal of $50,000.
Despite these attempts, Bonkers has yet to make a comeback. The candy’s original manufacturer, Nabisco, has since been acquired by Mondelez International. While Mondelez has revived some discontinued brands like the Hydrox cookie, they have not expressed any interest in bringing Bonkers back.
If you’re still searching for a taste of your childhood, some nostalgic candy shops and websites may carry old Bonkers stock. However, be prepared to pay a premium for the discontinued candy.
| Pros | Cons |
|---|---|
| Several petitions and social media campaigns have been created to bring Bonkers back | Despite these attempts, the candy has yet to make a comeback |
| Some nostalgic candy shops and websites may carry old Bonkers stock | Discontinued candy can be expensive if found |
| Mondelez International has revived some discontinued brands, giving hope for Bonkers’ return | Mondelez has not expressed any interest in bringing Bonkers back |
In conclusion, the discontinuation of Bonkers left a significant impact on candy lovers worldwide. Many people have attempted to bring the candy back, from petitions to social media campaigns and even crowdfunding. However, despite these efforts, Bonkers has yet to make a comeback. If you’re still searching for that fruity, chewy goodness, old Bonkers stock may be available through nostalgic candy shops and websites.
FAQs about when was bonkers candy discontinued
1. When was bonkers candy discontinued?
Bonkers candy was officially discontinued in 2006.
2. Why was bonkers candy discontinued?
There were several reasons for discontinuing bonkers candy, including low sales and difficulties with production.
3. Were all flavors of bonkers candy discontinued at the same time?
Yes, all flavors of bonkers candy were discontinued simultaneously.
4. Can I still find bonkers candy for sale?
It is highly unlikely that you will find bonkers candy for sale in stores as it has not been in production for many years.
5. Was bonkers candy popular when it was on the market?
Yes, bonkers candy was popular when it was first introduced in the 1980s, but sales began to decline as newer candy products were introduced.
6. What were the most popular flavors of bonkers candy?
The most popular flavors of bonkers candy were grape, watermelon, and strawberry.
7. Is there any chance that bonkers candy will be brought back in the future?
It is unlikely that bonkers candy will be brought back in the future as it has been discontinued for many years.
Closing Title: Thanks for Reading!
Thanks for taking the time to read about when bonkers candy was discontinued. Although it may be disappointing to hear that it is no longer available for purchase, there are still plenty of other delicious candies and snacks out there to enjoy. Be sure to come back and visit for more fun and informative articles!